Musings on Product Management, Design and Development.
I'm Damilola Ajiboye, Product Manager based in Lagos, Nigeria.
Gamified User Experience - Making your users ask for more
Gamification is the use of game-design elements and principles like streak, points,to reward users' behavior in a non-gaming environment.
Metrics that Matter
What is the one metric that matters most to the success of your company and that you can rally your team around? For Facebook, it is active users; for WhatsApp, it is the number of sends.
How important is Product Discovery?
Product discovery is a method of deeply understanding your customers to develop products that perfectly suit their needs. It is a critical stage in the product design process because If companies do not accurately prove or disprove their assumptions about their customers, they may waste time building products that nobody needs.
PRODUCT-LED GROWTH - What it is and how you can leverage it
Product Led Growth (PLG) is a go-to-market strategy that relies on product usage as the primary driver of acquisition, conversion and expansion.
Product Manager vs Product Marketing Manager vs Product Owner
Product Owner is a role you play on a Scrum team. Product Manager is the job. — Melissa Perri.
Delighters - The wow Feature Set
Delighters are features that make up your brand value proposition and create a competitive advantage.