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Musings on Product Management, Design and Development.

I'm Damilola Ajiboye, Product Manager based in Lagos, Nigeria.

How important is Product Discovery?

Product discovery is a method of deeply understanding your customers to develop products that perfectly suit their needs. It is a critical stage in the product design process because If companies do not accurately prove or disprove their assumptions about their customers, they may waste time building products that nobody needs.

February 24th, 2021 · 6 min read

PRODUCT-LED GROWTH - What it is and how you can leverage it

Product Led Growth (PLG) is a go-to-market strategy that relies on product usage as the primary driver of acquisition, conversion and expansion.

January 18th, 2021 · 6 min read
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