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Musings on Product Management, Design and Development.

I'm Damilola Ajiboye, Product Manager based in Lagos, Nigeria.

Metrics that Matter

What is the one metric that matters most to the success of your company and that you can rally your team around? For Facebook, it is active users; for WhatsApp, it is the number of sends.

March 25th, 2021 · 6 min read

How important is Product Discovery?

Product discovery is a method of deeply understanding your customers to develop products that perfectly suit their needs. It is a critical stage in the product design process because If companies do not accurately prove or disprove their assumptions about their customers, they may waste time building products that nobody needs.

February 24th, 2021 · 6 min read

PRODUCT-LED GROWTH - What it is and how you can leverage it

Product Led Growth (PLG) is a go-to-market strategy that relies on product usage as the primary driver of acquisition, conversion and expansion.

January 18th, 2021 · 6 min read

Product Manager vs Product Marketing Manager vs Product Owner

Product Owner is a role you play on a Scrum team. Product Manager is the job. — Melissa Perri.

November 23rd, 2020 · 4 min read
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